What if your next sales assistant was AI?

Generative AI is making waves across various industries, but what does that mean for your business that uses Odoo? For many companies, Odoo is already the central nervous system of their operations. But combined with the power of GenAI, its potential increases significantly, especially in areas where traditional automation falls short.

What generative AI makes possible for Odoo users

Generative AI is not just about creating new content, but also about making sense of chaos. From emails with vague product descriptions to PDF attachments and Excel spreadsheets: much of B2B communication is still unstructured and inconsistent. And that is exactly where GenAI comes in: by understanding this kind of input and turning it into structured, usable data.

For Odoo users, this opens the door to automation in areas that were previously considered too complex to streamline, such as processing sales orders received by email. Instead of relying on human colleagues to interpret every request, GenAI can extract key information within seconds, match it to product catalogs, and prepare it for processing.

Case Study: Technotrading switches to AI-driven order processing

Technotrading is a Dutch supplier of tools and maintenance equipment for the maritime and industrial sectors. With more than 40,000 orders per year — a large portion of which were submitted by purchasers via email — they faced a familiar B2B problem: high volume, low structure, and constant pressure on the team to keep up.

Before AI entered the picture, Odoo Experts had already implemented a solid Odoo foundation for Technotrading — the basis for efficient workflows, streamlined sales processes, and accurate product data. This strong foundation made it possible to integrate advanced AI automation seamlessly.

That is where AgentsLab came in with the introduction of James, a generative AI agent designed to read and process incoming orders, regardless of format or terminology. Whether it is a PDF, Excel sheet, Word file, or an email full of industry-specific jargon, James can handle it all.

How it works: James + Odoo integration

James is accessible through the AgentsLab platform and connects to both Outlook and Odoo. The AI agent recognizes new order emails as soon as they arrive, analyzes them, and creates a draft order that must be validated by a sales employee.

James does not just process data, he understands it too. The power of this setup lies in two areas:

• Data structuring: James turns free-form order data into structured, Odoo-ready orders.
• Advanced matching: James compares products not only based on SKUs, but also on industry-specific reference codes and descriptive text. He actively interprets what the customer is asking for and selects the most likely match from a catalog of more than 10,000 items.

Edge cases are flagged for quick human validation, and everything else is processed directly in Odoo: fast, accurate, and consistent.

The impact

The results quickly became clear. By automating the most time-consuming parts of order intake, Technotrading saw the time spent on order processing decrease by as much as 60%. Every incoming request — regardless of the order format or its complexity — was now handled efficiently.

This change not only improved speed and consistency, but also gave the sales team more breathing room. Instead of spending hours each day retyping or interpreting orders, they could focus on customer contact and strategic follow-up — creating more value for both the company and its customers.

The next step: quote automation

Inspired by the success in order processing, Technotrading is now moving on to automating quotes. This is also an area that requires a lot of effort and offers significant impact.